Amazon Expands Seller Protections with AHA Facial Recognition

Amazon Expands Seller Protections with AHA Facial Recognition

Amazon introduced the Account Health Assurance (AHA) program and facial recognition verification to enhance platform security and seller experience. The AHA program provides account protection for eligible sellers, potentially impacting the appeal service market. Facial recognition improves security but poses challenges for sellers managing multiple accounts. Amazon Attribution and the Brand Referral Bonus program offer new avenues for sellers to boost sales. Sellers should closely monitor policy changes and proactively adapt.

01/04/2026 Logistics Industry Insights
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Pingpong Freezes Seller Funds As Amazon Faces Scrutiny

Pingpong Freezes Seller Funds As Amazon Faces Scrutiny

Cross-border e-commerce sellers report that PingPong allegedly froze seller funds at Amazon's request, causing industry shock. This article delves into the event, exploring the power boundaries of payment platforms, revealing potential risks, and proposing response strategies. It calls on payment platforms to clarify their positioning and protect the rights and interests of sellers. The incident raises concerns about the security of cross-border transactions and the influence of large marketplaces on payment providers' decisions.

01/04/2026 International Settlement
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Amazon Launches Tool to Measure Seller Marketing Impact

Amazon Launches Tool to Measure Seller Marketing Impact

Amazon's 'Brand Metrics (Beta)' feature empowers sellers to accurately measure brand marketing effectiveness. By quantifying consumer interactions across awareness, consideration, and purchase stages, it addresses key challenges in marketing performance evaluation, competitor analysis, and optimization direction. Sellers can leverage this data to refine advertising strategies, enhance brand loyalty, and stand out during peak seasons. This feature provides insights into how customers perceive your brand and helps optimize marketing efforts for better results on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Tightens US Seller Verification Rules for Compliance

Amazon Tightens US Seller Verification Rules for Compliance

This article focuses on the information verification audit faced by Amazon US sellers. It provides a detailed interpretation of the verification process for identity, bank accounts, address/phone number, and tax information. Practical advice is offered to help sellers successfully pass the audit and ensure the smooth operation of their stores. The guide aims to clarify the requirements and provide actionable steps for compliance, ultimately safeguarding sellers' accounts on the Amazon US platform.

01/04/2026 Logistics Encyclopedia
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Amazon Updates Seller Account Health Policy for Compliance

Amazon Updates Seller Account Health Policy for Compliance

Amazon has launched its new Account Health Rating (AHR) system, introducing a specific score to evaluate store health more precisely. Sellers need to pay attention to infringement and restricted product violations to avoid exceeding limits. The new retroactive mechanism requires sellers to self-inspect and resolve historical violations. Strategies include regular self-inspection, understanding the rules, establishing a compliance system, actively appealing, and strengthening employee training to ensure stable store operation. Focusing on these areas will help maintain a healthy account and avoid penalties under the new AHR system.

12/31/2025 Logistics Industry Insights
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Lazadas Resale Program Enhances Seller Efficiency in Ecommerce

Lazadas Resale Program Enhances Seller Efficiency in Ecommerce

Lazada's resale service addresses the issue of failed first-time delivery parcels. After quality inspection, goods can be relisted for secondary sales, reducing losses for sellers. This article provides a detailed interpretation of the service's operational mechanism, quality inspection process, and policy highlights. It also offers optimization strategy suggestions to help sellers improve delivery success rates and inventory turnover efficiency. The service aims to minimize the impact of undelivered items and maximize the potential revenue from goods initially intended for single delivery.

12/31/2025 Logistics Encyclopedia
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OZON Trend Data Boosts Seller Success in Ecommerce

OZON Trend Data Boosts Seller Success in Ecommerce

This article provides a detailed interpretation of how OZON sellers can leverage the "Trends" module in the back-end to analyze market volume and sales cycles. By following three steps: accessing the back-end, selecting a category, and viewing the data, sellers can grasp key information to optimize product selection and sales strategies, ultimately standing out from the competition. This allows for data-driven decisions and improved performance on the OZON platform.

12/31/2025 Logistics Encyclopedia
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Online Vs Offline Amazon Seller Training Costs Compared

Online Vs Offline Amazon Seller Training Costs Compared

This article provides an in-depth analysis of the Amazon cross-border e-commerce training market, comparing tuition fee differences and teaching characteristics between online and offline courses. It advises students to comprehensively consider factors such as teaching methods, institutional qualifications, and faculty strength based on their own circumstances and learning goals to select the most suitable training program. This will lay a solid foundation for their cross-border e-commerce ventures.

12/29/2025 Logistics Encyclopedia
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Ebay Updates Seller Policies for Compliance Account Safety

Ebay Updates Seller Policies for Compliance Account Safety

This article provides a detailed interpretation of eBay platform policies, focusing on the functions and content of the eBay "Policy Center." It offers practical advice on avoiding account suspension, aiming to help eBay sellers better understand and comply with platform rules, achieve compliant operations, and reduce business risks. The article emphasizes the importance of understanding eBay's policies to ensure long-term success and avoid potential penalties. By adhering to these guidelines, sellers can create a more sustainable and profitable business on eBay.

12/29/2025 Logistics Encyclopedia
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Ebay Revises Refund Policy to Curb Seller Abuse

Ebay Revises Refund Policy to Curb Seller Abuse

This article provides an in-depth analysis of eBay's latest Money Back Guarantee policy, detailing domestic and international return processes. It also offers strategies for sellers to address issues like extended return periods. The aim is to help cross-border e-commerce sellers better understand and utilize eBay policies, improve operational efficiency, reduce operational risks, and protect their rights. It covers key aspects of managing returns and refunds within the eBay ecosystem, focusing on practical solutions for common seller challenges.

12/29/2025 Logistics Encyclopedia
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